How to Tell If a Website Is WordPress

WordPress is the world’s most popular CMS, and is used by over 60 million websites. It offers a host of features such as plugins, themes and SEO-friendly site structure, to name but a few. If you visit a website you might wonder, are they using WordPress? In fact, it’s really easy to tell if a website or landing page is WordPress – in this post we’ll look at three different methods to figure it out.

Use BuiltWith

BuiltWith is a free tool where you can look up any website’s tech stack. Simply visit the website and input the URL of the site you’re investigating. You will then see a detailed technology profile for the website. Underneath the ‘Content Management System’ system, you’ll be able to easily see if the website uses WordPress, or some other CMS like Joomla or Drupal.

They also have handy browser extensions for Chrome, Firefox and Microsoft Edge. With these you can just click the extension when you’re on a website to see what 

BuiltWith can be a super handy tool for lead generation – you can quickly scope out what technologies are used on a website to build out lists of leads to target with outreach or marketing efforts. For example if your product is a marketing analytics tool you can see what analytics tools a certain website uses, then reach out to them positioning your product as a superior alternative to those products.

Use IsItWP

IsItWP is another site that will tell you if a website is wordpress. Similar to BuiltWith, just paste in the URL of a website and it will tell you if it’s using Worpdress, and what themes and plugins it uses. While it doesn’t provide as much detail on the technology architecture as builtwith, it’s a quick and easy way to confirm if a site is built with WordPress.

Check the admin URL

WordPress admin URLs are all the same by default, so unless the site admin has changed from the default, you can try a few common combinations. If you are then taken to a login screen, you can be sure the site is using WordPress. 

Try using the following URLs below:

Check the source code

Even if you’re not technical, it’s pretty easy to check a site’s source code to tell if a site is built with WordPress. If you’re using Chrome right-click and select ‘View page source’ 

This will take you to a page of HTML code (see screenshot below).

From here just search (using cmd+f) to see if the code contains the term ‘wp-content’. If it does, it’s a WordPress site!

Leave a Comment