Leadpages is one of the most popular landing page builders on the market. Its core feature is a simple drag-and-drop web editor, for building marketing pages. It allows marketers to build, edit and optimize landing pages, without the need to involve developers. This can speed up workflows and keep things agile.
While it’s one of the most popular landing page tools on the market, that doesn’t necessarily mean it’s the best choice for every business. In this post we look at 3 leadpages alternatives, and the pros and cons of each.
Wait, what is a landing page?
A landing page is single-page that is used to showcase a specific marketing offer. Traffic from digital marketing campaigns can driven to these pages, as they provide messaging which matches the advertisements, content and copy supporting the campaign.
Landing pages typically focus on one offer, with minimal distractions, the idea is to get a prospect to ‘convert’ or leave their contact information. Typically they offer white papers, demos, ebooks or consultations. Once a leads contact information is captured, they can then be entered into a marketing automation or email tool for nurturing.
Leadpages is a great choice for building a landing page – but what are the best alternatives?
Let’s take a look at 3 of the most popular alternatives to Leadpages – Unbounce, Instapage and Webflow:
Unbounce
Unbounce is a great tool. It has a great reputation in the marketing community and is a popular choice for both agencies and in-house teams. According to Datanyze’s analysis, it accounts for 20.45% of market share for landing page builders. If you’re looking to start building landing pages, you can’t go wrong with Unbounce.
With Unbounce you can easily create multiple landing page variants for an A/B test, and measure which one converts best. There’s even a confidence measure and a simple dashboard that indicates whether your test has reached statistical significance.
Not only can you build landing pages, Unbounce also has pop-ups and sticky bars. Meaning you only need to pay one subscription fee for two different products.
They recently launched Smart Traffic a new AI-powered system that automatically directs visitors to the page variant with a higher likelihood of conversion. It’s a new feature, so yet to prove itself but early reports seem promising.
Unbounce Pros & Cons
Pros
- Very easy to use, you can signup and launch your first page in a matter of hours
- One of the best drag-and-drop editors on the market
- Large selection of high quality templates
- Support for creating Accelerated Mobile Pages
- Easy to inject custom JavaScript/CSS and pixel-tracking code
Cons
- It can be tricky to align elements on the builder if you stray too far away from their templates
- No ability to code pages in HTML/CSS from scratch
- It’s a little pricey for small businesses or entrepreneurs starting out
Best suited for:
Unbounce is best suited for small to medium size businesses, with a dedicated budget for marketing tools. Since it requires no technical skills anyone with basic internet skills should be able to quickly and easily spin up a landing page and begin running tests.
Instapage
With a slightly smaller market share of 6.4%, Instapage isn’t as popular as Unbounce, but it’s definitely a worthy competitor. It offers an expansive set of features, including a nifty Google Ads integration, heatmaps and lead routing.
One thing that we like is that it natively supports multi-step forms. With other builders you have to manually build this out. Multi-step forms have been shown to increase conversion rates, and are a particularly effective test we recommend trying.
Instapage also has a great editor. Anyone who’s used a design tool should be able to quickly learn how to use it. Based on what we’ve seen, Instapage’s alignment and element grouping is some of the best on the market.
Instapage Pros & Cons
Pros
- Great customer support
- Pages load fast
- Nice templates out-of-the-box
- Lots of cool features
- Easy to migrate to from other tools
Cons
- Some glitches have been reported in the editor
- Could do with more integrations
Best suited for:
Instapage is best-suited to medium to large businesses. It’s account management features also make it ideal for agencies to juggle multiple clients from a single sign-in. The diverse set of features might intimidate absolute beginners or solopreneurs, but for intermediate and experienced team its one of the best landing page tools on the market.
Webflow
Webflow is a little different, it’s not strictly a landing page tool – it’s actually a fully-fledged website builder. It packs a lot of functionality, even allowing you to create your own customized CSS.
You don’t need to know how to code to use Webflow, but it works based on the same concepts that power web development. This makes it a powerful tool for building very professional pages. A diverse feature set opens it up for a variety of use-cases, it can be used to build entire CMS-driven websites, eCommerce stores or portfolio sites.
For just building a simple landing page it might be overkill, but it’s a cool tool that we predict you’ll be seeing a lot more of in the future.
While it lacks A/B testing functionality, you can use software like Google Optimize or Hotjar to run experiments and optimize for better conversion rates.
Webflow Pros & Cons
Pros
- Completely customizable
- CMS functionality
- Regular updates and improvements
- eCommerce functionality.
Cons
- It’s not a landing page builder, so lacks most of the functionality of these tools
- Pricing plans can be a little confusing
- No A/B testing features
- There’s a learning curve
- If you choose to use their hosting, it’s expensive
Best suited for
Best suited for more technical folk. Otherwise requires a bit of learning to grasp the box model and other web design concepts. It’s definitely overkill if you need some simple landing pages, but it’s complete customizability makes it a great choice for design-focused marketers and perfectionists.
Pricing
Each of these tools are priced around the same mark, as can be expected for competing products. For a more detailed breakdown, check out our article on landing page costs.
Conclusion
All of these tools offer a free trial, so it’s worth signing up to each and seeing what works best for you. From there you can make an informed decision on what works best for your business. Happy landing page building!