Alright, so you’re in the market for a landing page builder, but you’re not sure which one to choose? Unbounce seems like a good option, but you want to see what else is out there. Well let me tell you – you’ve found the right blog post.
While Unbounce is one of the best landing page tools available to marketers (check out our Unbounce review here) there are a bunch of other services worth trying.
In this post we look at 5 alternatives to Unbounce for conversion-focused marketers:
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Leadpages is a good affordable option. It starts off at a lower price tier than Unbounce at $25/month for an annual commitment (compared to Unbounce’s entry level $72 annual plan). However this tier is limited without the A/B testing and CRO features that experienced marketers need.
Similar to Unbounce, Leadpages comes packaged with a pop-up builder, without the need to purchase an extra tool.
One cool thing about Leadpages is it isn’t just for landing pages. It has features that support the design and development of entire websites, at a great price point.
Leadpages has a solid feature-set but ultimately lacks the intuitive interface and stellar drag-and-drop builder we love so much in Unbounce. However it could be a good choice for those on a budget, or for small businesses looking for a landing page and website builder with pop-up forms.
Leadpages Pros & Cons
- Lots of high-quality templates (160+)
- Quality pop-up builder
- Great CDN (Content Delivery Network) to speed up page loads
- Supports entire website development
- Drag and drop builder isn’t great
- Learning curve and ease of use
- Templates don’t have much customization options
Instapage offers some great features like visual on-page collaboration and multi-step forms as standard. This allows you to speed up your workflow by collaborating with team members to design, review and publish pages in a very efficient manner.
Another cool feature is Instablocks®, which allows you to re-use design elements across different pages, and update designs globally with the click of a button.
The page editor is really good (second only to Unbounce in our opinion!), and has a UX that is very similar to design tools like Photoshop and Sketch.
One serious feature Instapage has which Unbounce lacks is multi-step forms. We’ve tested these and generally they convert better than single-step forms. With Instapage there’s native support for them, so you don’t need any workarounds or custom-coding to get them up and running.
Overall, Instapage is a worthy competitor to Unbounce. It packs many features that Unbounce lacks, and the Business plan is around the same price for the equivalent features in Unbounce.
We’d definitely recommend Enterprise and larger marketing teams to check out Instapage. Some of the collaboration and advanced features like ad spend conversion attribution could be seriously useful in the right hands.
Is it better than Unbounce? For ease of use, pricing and templates, we don’t think so, but it certainly comes close.
Instapage Pros & Cons
- Multi-step forms!
- Great customer support
- Pages load fast
- Nice templates out-of-the-box
- Lots of cool features
- Easy to migrate to from other tools
- Pop-ups require OptinMonster account and subscription
- Not as many page templates as other solutions
- Some glitches have been reported in the editor
- Could do with more integrations
- Some of the plans are a bit more restrictive than other services, which could make it pricier, depending on your needs
If you’re looking for a lean, simple and free landing page builder – Carrd should be one of your top considerations. It’s a relative newcomer to the space, having launched in 2016.
It’s also the cheapest option (more on that later) with a generous free tier and only $19 per year to upgrade to Pro. Yep, for a landing page builder that’s pretty cheap. However, it does lack the feature-sets of other tools.
If you’re a small business, freelancer or event organizer looking for a simple one-page site, Carrd might be great. But for savvy marketers, most will find it’s feature-set lacking for serious optimizations and campaigns.
Carrd Pros & Cons
- Super-easy to get going
- Templates are clean and simple
- Lacks the feature-set of other builders
- Drag and drop builder is clunky
- Templates are a bit less flexible than other services
ClickFunnels offers some decent features for the price. But frankly, we wouldn’t recommend it for anyone that doesn’t have basic web experience. It makes landing pages easy to build, but they aren’t great quality, and overall the software lacks the features of other more polished competitors.
For example, the UX isn’t as intuitive as something like Unbounce with a clunky page builder that feels too old-school than it’s $97/month+ price tag would justify.
ClickFunnels Pros & Cons
- Easy to get started
- Decent integrations
- Pages lack the polish of other builders
- Features are lacking compared to other tools
Build Your Own
This is a free alternative to Unbounce! Well, it’s free if you have the skills and time to build from scratch.
There are a few options here, you can actually design and code the page yourself, hire an external agency or freelancer, or some combination of both. This could end up taking a little more time and upfront cost at first, but with no subscriptions other than hosting, the overall cost might be less.
You’ll need to factor in design and development time, along with device testing. All the other landing page builders we’ve looked at are responsive by default, and make it very easy to build beautiful, response webpages. Once you start to build something custom, there are a lot more edge-cases to consider and things that can go wrong.
Build Your Own Pros & Cons
- Pixel-perfect control over the end result
- No subscription cost
- Overall cost may be less over the course of several months/years
- Learning curve
- Requires web development and design skills
- If you’re not a web developer, we don’t advise coding yourself
- Might require a longer testing period to perfect responsiveness
There are a ton of tools out there to build landing pages. Some better than others. You can’t go too far wrong with any of them, but in our opinion Unbounce holds it’s market-leading position for a reason. Do you have a favourite landing page builder you prefer? Let us know in the comments!
If you’re looking to test out Unbounce, check out an exclusive deal we can offer our readers – 20% off your first three months of Unbounce (or 20% off a full year with annual pricing!).
It’s a pretty killer deal in our opinion. We’ve conducted an in-depth review of Unbounce, and it came out on top as the best landing page builder we’ve tried. Also Unbounce offers a generous 14-day free trial, with instant access to all of the product’s features.